A couple of years ago, ESPN’s Gene Wojciechowski wrote an article that included a seemingly absurd proclamation that “Tiger Woods is the greatest individual athlete of our time. OK, of all time.” After Tiger’s unhuman-like performance at the 2008 U.S. Open at Torrey Pines, Wojciechowski’s statement might be right on the money. Winning [...]

Coming soon from John Quelch: Greater Good: How Good Marketing Makes for Better Democracy (Hardcover)

Many business-to-business (B2B) CEOs view marketing as the domain of consumer goods brands. They are wrong. Among Interbrand’s 10 most valuable global brands, we find Microsoft, Intel, IBM and GE. All generate far more B2B revenues than sales to end consumers.
An [...]

Published:
April 14, 2008

Author:
Martha Lagace

If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend.
Testing—due in no small part to the resistance it meets in some cubicles—is [...]

I always make new year’s resolutions but seldom live up to them. Do you have any suggestions for helping my resolutions become reality?
I am going to delegate this response to my daughter, Kelly Goldsmith. Kelly is a Whitebox Doctoral Fellow at Yale, where she is getting her Ph.D. in Behavioral Marketing. She is [...]

A lot gets written about Gen Y’s good fortune, strong sense of immediacy and optimism.
But, as with most things, there is a tradeoff. It is also becoming clear that there is a dark lining to these positive attributes. Many Gen Ys are also feeling overwhelmed by high expectations and multiple choices. In [...]

I spoke with a company recently that had offered a “deceleration” option to older employees – with no takers. Hmm . . .
I’ve argued for several years now that one of the keys to retaining Boomers post-“retirement” age is to create career paths that allow people to step back, to do less. Very [...]

At the recent onboarding conference I spoke at in Atlanta, I had the opportunity to listen to some great examples of companies that get concepts such as ‘It’s About the Experience’ and ‘What’s The Emotional Take Away?’
At the conference, Diana Oreck, vice president of Ritz-Carlton’s Global Learning & Leadership Center, shared how their employee orientation [...]

I’m sure you read ‘Top 10 Indications That You Are a Dinosaur (Old-School) Recruiter.’ Sullivan is correct when he reminds us that change is a constant in our profession and that we must change with the times or fade away.
But as I read that article I thought, I’m not that old yet! Well, time to [...]

Imagine you’re playing a sport that has a ball. Now imagine someone on your team purposely screwing up, like running the wrong way, giving the ball to the other team, or tackling your own player. This isn’t even excusable if someone doesn’t know the rules, but I’ll contend that this happens every day when an [...]