Posts tagged: Consumers

Oct 16 2008

Unsubstantiated industry statistics

Top marks to Jim Coen at Franchise Perfection for bringing up a very important topic.

He posted a great article called Franchise Statistics Debunked Again! on his Let’s Talk Franchising blog and Blue MauMau.

I could not agree with him more: I get really, REALLY irritated when self=serving numbers are thrown around. The unsubstantiated drivel that comes out of the United Kingdom is especially horrendous.

Jim:

These misrepresentations just bug the hell out of me. I first wrote about it back in 2006

Those bogus statistics seemed to go away after that article. Well they are back in full force all over broker websites:

I have never been able to substantiate any of the statistics below or find the study where they came from.

Thanks for Michael for picking it up on his weblog under False Franchising Numbers. It reflects very badly on the listed websites and consumers should vote with their feet.

  • A professional does not knowlingly misrepresent facts. Only deal with pros like Jim and Michael.

Oct 14 2008

Milk’s Message: Know What You Are Buying (And What You Are Selling)

We have been here before with baby milk, pet food and Sudan Red (see more here). Not to mention the execution of the former head of the State Food and Drug Administration. But the current baby milk powder crisis shows that there is still a serious supply chain risk, and that companies need to proactively protect their brands – and their consumers. The current, Sanlu, scandal has now become front page news around the world. Reuters reported on 17 September:

    “China’s quality-control regulator ordered the recall of 69 infant-milk products made by 22 dairy companies after samples were found to be tainted by melamine.

    The General Administration of Quality Supervision, Inspection and Quarantine ordered the “immediate’’ destruction of the products, it said in a statement on its Web site.

    Infant formula contaminated by the industrial chemical has been linked to 1,253 cases of infant kidney stones, killing two.

But how did it happen. Just like our firm found when investigating the background to the Sudan Red crisis on behalf of big foreign brands, it seems to have come down to a dangerous mixture of desire for profit and lack of risk management process, and too much trust. Reuters notes: Read more »

Sep 22 2008

Singapore finds melamine in White Rabbit candies; Chinese dairy products now banned across Asia and Africa

75ad3_whiterabbit Singapore finds melamine in White Rabbit candies; Chinese dairy products now banned across Asia and AfricaLooks like our earlier warning to not eat or drink anything with dairy content for the time being bears repeating. Singapore has now found traces of melamine in White Rabbit candies, wildly popular throughout Asia. The Straits Times reports:

Singapore’s Agri-Food and Veterinary Authority (AVA) said samples of White Rabbit-brand Creamy Candy imported from China were contaminated with melamine, an industrial chemical that can cause kidney stones and lead to kidney failure.

Authorities on Friday suspended the sale and import of all Chinese milk and dairy products after finding melamine in samples of a Yili-brand yogurt bar and Dutch Lady-brand strawberry milk manufactured in China. The ban includes milk, ice cream, yogurt, chocolate, biscuits and candy, as well as any other products containing milk from China as an ingredient.

‘Retailers and importers have been instructed to recall these products and withhold them from sale,’ the AVA said in a statement.

‘Consumers who have bought the affected products are advised not to consume them.’ This would be the second time in the short history of this blog that the quality of White Rabbit candies has been called into question. In July 2007, we reported that traces of the cancer-causing agent formaldehyde were found in the candies which are produced in Shanghai by the Guan Sheng Yuan Group.

Meanwhile, the melamine scandal continues to widen around the region:

Photo from serenitynow78.

Sep 03 2008

Credence Goods attract Experts who Cheat

best lawyer money can buyLionel Hutz of The Simpsons

If I had to choose the second concept that was critical to know in the study of franchising, it would be This one.

HINT: If they’re talking about protecting franchisees and not talking about credence goods, they’re all hat and no cattle [all show and no go].

Some goods and services, by their very nature, come with much higher risks than others. These risks can be compounded and therefore astronomically high if:

  • there are few experts to choose from in a market,
  • the costs of switching experts is very high,
  • this is the first time you have contracted for these expert services, and
  • the experts organize themselves to protect one another.

As we shall see, franchising has compounded, interdependent and very aggressive expert stakeholders [see Big Franchising: franchisors, franchise bar, lenders, sales agents, consultants, politicians, media, etc].

  • As a franchise investor, you are at a severe disadvantage because of credence good service providers.

A Credence good is a good or services with the following 3 characteristics:

  1. the value is difficult or impossible for the buyer to determine accurately before they buy it,
  2. the buyer can’t know if it was useful [even after they did buy it] and
  3. also, the seller does know the value of #1 and #2 [could therefore exploit this ignorance for their own self-interest: information asymmetry leads to opportunism risk]. Wikipedia

Uwe Dulleck and Rudolf Kerschbamer:

Consumers’ concerns about being defrauded seem not to be unfounded: Emons (1997) cites a Swiss study reporting that the average person’s probability of receiving one of seven major surgical interventions is one third that of a physician or a member of a physician’s family. Wolinsky (1993, 1995) refers to a survey conducted by the Department of Transportation estimating that more than half of auto repairs are unnecessary…These examples reveal that infomational asymmetry matters. Free download: On Doctors, Mechanics and Computer Specialists - The Economics of Credence Goods

Gillian K. Hadfield, University of Southern California:

Economists refer to a good as a credence good if it is provided by an expert who also determines the buyer’s needs. Buyers of credence goods are unable to assess how much of the good or service they in fact need; nor can they assess whether or not the service was performed or how well. This puts buyers at risk of opportunistic behavior on the part of sellers: they may be sold too much of a service or billed for services not performed or performed poorly. Theoretical work on markets for credence goods predicts that markets for credence goods may be characterized by fraud (billing for unnecessary services or services not performed) and a price mark-up over cost…Legal services are credence goods… Free download: The Price of Law: How the Market for Lawyers Distorts the Justice System

Winand Emons, University of Bern:

With a credence good, consumers are never sure about the extent of the good that they actually need. Experts such as doctors and lawyers, as well as auto mechanics and appliance service-persons (the sellers) not only provide the services, but also act as the expert in determining the customer’s requirements. This information asymmetry between buyers and the seller creates strong incentives for the seller to cheat. Free dowload: Credence Good Monopolists

We will come back to credence goods and how these types of services really help value being stripped from investors with deceit [opportunism].

Aug 01 2008

China The Biggest: On The Web

We knew it was coming, but China has now been confirmed as having the biggest online population in the world, as the BBC reports:

    “More than 253 million people in the country are now online, according to statistics from the China Internet Network Information Center (CNNIC).

    The figure is higher than the 223 million that the US mustered in June, according to Nielsen Online.

    Net penetration in the US stands at 71% compared to 19% in China suggesting it will eventually vastly outstrip the US.

    …The 2008 figure is up 56% in a year, said CNNIC. Analysts expect the total to grow by about 18% per annum and hit 490 million by 2012.

    About 95% of those going online connect via high-speed links. Take up of broadband has been boosted by deals offered by China’s fixed line phone firms as they fight to win customers away from mobile operators.

    …Figures from Analysys International said China’s net firms reported total revenues of $5.9bn (£2.96bn) in 2007. By contrast net advertising revenue alone for US firms in 2007 stood at $21.2bn (£10.6bn).

Boston Consulting Group (BCG), in a new report, indicates the scale of the opportunity from a different persective. A MarketWatch article on the BCG report notes:

    “China’s Internet users spend an average of 2.7 hours a day surfing the Internet — or, collectively, just under 570 million hours daily.”

    “Many people in the West think that China is still early in its digital development. In fact, however, in many activities such as IM and online role-playing games, China is more advanced than the United States and other Western economies,” says Christoph Nettesheim, one of the report’s coauthors and a senior partner and managing director in BCG’s Beijing office.

    …although overall penetration remains much lower in China than in developed countries, a steep adoption curve will ensure continued growth for years. At current growth rates, the proportion of Chinese consumers with digital access could increase to 87 percent by 2015.

    …”China’s Digital Generations” has profound implications for all multinational companies that seek to access the Chinese consumer. “Many western MNCs in China are spending heavily on traditional forms of advertising,” said coauthor David C. Michael, a senior partner and managing director and head of BCG’s Greater China practice, also in the firm’s Beijing office. “They risk losing touch with their target Chinese consumers, because increasingly these consumers are online — not watching TV or reading newspapers. MNCs in China need to revolutionize their thinking about how to reach and build relationships with Chinese consumers.”

Long live the (digital) revolution!

See news sources:

Aug 01 2008

China’s WTO Auto Blow

While China has been in the WTO since December 2001, it has only now had the first case (the background to which we reported here in September 2006) found against it, as PA reports:

    “The World Trade Organization made public its first official condemnation of Chinese commercial practices on Friday, releasing a February ruling that sided with the United States, the European Union and Canada in a dispute over car parts.

    …In the sweeping decision, the three-member WTO panel ruled against China on nearly every point of contention with the U.S., the 27-nation EU and Canada. The panel found that Chinese measures “accord imported auto parts less favorable treatment than like domestic auto parts” or “subject imported auto parts to an internal charge in excess of that applied to like domestic auto parts.”

And it is not expected to be the last case, not least because a host of international manufacturers will be looking to China for the growth that now looks unlikely at home – and they will fight to break down any barriers they find:

    “…The dispute has likely been closely watched by makers of everything from batteries and brakes to seats and spark plugs on both sides of the Atlantic, including U.S.-based Delphi Corp., General Motors’ former parts supplier, and Robert Bosch GmbH in Germany.”

In terms of the auto market, it is clear why there is interest, as is indicated in a new report from Research and Markets (China Automobile Sector to 2010) which notes in its key findings that:

    • “It is projected that China will add 33 Million automobiles during 2008-2010.
    • Passenger car production in China is expected to cross 7 Million Units in 2008.
    • Passenger car stock per 1000 population is likely to increase at a CAGR of 19.8% from 2008 to 2012 in China.
    • Sales of commercial vehicle in the country are forecasted to grow at a CAGR of around 5.5% during 2008-2010.
    • Based on the past performance, it is projected that passenger car sales will cross 11 Million Units in 2010.
    • Sedan will be the preferred segment among the Chinese consumers during the forecasted period”.

However the auto case develops, it seems that China will continue to open up its markets as its more sensitive local industries become stronger and more internationally competitive. But, whatever WTO rules, foreign domination is still not part of The Plan.

See new sources:

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